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A Bully Always Wants More

Why the U.S. attack on digital taxes isn’t about fairness—but about keeping control in a world it no longer owns.
10 mei 2025 in
A Bully Always Wants More
Paolo Maria Pavan
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The Beast at the Border: Why Digital Sovereignty Begins with Saying No

You can put a necktie on a wolf. It’s still a predator. And the scent of weakness only sharpens its hunger.

In boardrooms and policy circles, we often pretend economic relations are governed by logic, treaties, and mutual interest. But beneath the suited surface, one truth remains unchanged:

Power hates limits. Especially digital power.

And when you challenge it—not with protest, but with policy—it growls.

The Bark Behind the Bite: A Tax, A Tantrum, A Telltale Sign

Take the UK’s modest 2% digital services tax. A symbolic measure. A feather’s weight dropped on the chest of tech giants whose revenues could crush small countries. It applies only to platforms raking in hundreds of millions globally—those who treat user data like oil fields and fiscal rules like speed bumps.

But even that slight pressure triggered outrage. Peter Navarro—then Trump’s trade whisperer—called it a “virus.”

Let’s pause.

When someone calls a tax a virus, they’re not worried about economics. They’re terrified of contagion—of Europe getting ideas.

Ideas about fairness.

Ideas about defending the value generated within their borders.

Ideas about not rolling out the red carpet for digital emperors who leave crumbs behind but take everything upstream.

What the Netherlands Should Hear in That Snarl

In the Dutch mind, tax is not a punishment—it’s a contract. A tool to build canals, fund schools, keep bridges standing, and streets safe. We do not resent rules; we refine them. That’s why this matters.

Because if Europe bows every time a multinational growls, we send a message that no one dares to say aloud:

“We’d rather be liked than respected.”

And respect, as any entrepreneur or parent knows, is never granted freely. It is earned through boundaries.

A Beast in the Wires: From Boots to Bandwidth

Colonialism once came in ships and sabers. Now it arrives on fiber optics.

No need to station troops—just embed an algorithm.

No need to print a flag—just dominate the platform.

No need to build a wall—just own the market infrastructure and reroute the profits.

And when the host country dares to ask for a toll at the gate?

They call it discrimination.

But let's be clear: this isn’t about taxes. It's about who has the right to say no.

Governance Is Not Neutral. It Never Was.

At Xtroverso, we don’t treat governance like paperwork or moral theater. We see it for what it is: a battle for narrative control.

A GRC strategy that ignores power dynamics is like a lock without a keyhole—decorative, but useless.

That’s why this conversation is about more than policy. It’s about identity. For Europe. For the Netherlands. For every entrepreneur wondering why the rules seem to apply differently depending on the logo on your invoice.

Because when a bully says your rule is a virus, they’re really saying your independence is a threat.

The Dutch Perspective: We Fix What Others Tolerate

In Dutch culture, we don’t yell. We organize. We don’t escalate. We regulate. We don’t posture—we build.

But that pragmatism only works if we stay awake to distortion.

If we accept that "digital neutrality" is often just colonialism with a cooler font.

We need to treat fiscal asymmetry as a breach of contract, not just a political debate.

If a Dutch startup pays more tax than a trillion-dollar conglomerate with a Dutch audience, we are not in a digital economy. We are in a digital feudalism—where you pay for access to your own market.

It’s Not a Virus. It’s a Vaccine.

And here lies the truth nobody likes to print:

The more powerful the player, the more allergic they are to reciprocity.

So when we tax, we’re not being punitive. We’re being responsible.

We’re not punishing innovation. We’re protecting sovereignty.

We’re not killing the digital economy. We’re curing its worst infection: the belief that scale exempts you from ethics.

Final Word: The Appetite Is Bottomless

This isn’t the end of a trade debate. It’s the beginning of a long-overdue awakening.

Every time we delay, dilute, or disguise our position, we feed the beast.

But clarity starves it.

So next time they call your policy “a virus,” smile and say:

“It’s a vaccine. And we’ve just begun the inoculation.

For those who still believe that governance is not a checkbox but a compass. For those who build—not to please, but to protect. Welcome to Xtroverso.

AUTHOR : Paolo Maria Pavan

Co-Founder of Xtroverso | Head of Global GRC

Paolo Maria Pavan is het structurele brein achter Xtroverso, waar hij compliance-expertise combineert met ondernemende vooruitziendheid. Hij observeert markten niet als een handelaar, maar als een patroonlezer—die gedrag, risico’s en verstoringen volgt om ethische transformatie te sturen. Zijn werk daagt conventies uit en herdefinieert governance als een kracht voor helderheid, vertrouwen en evolutie.

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