Paolo, you often emphasize the importance of the true meaning behind words, but some people claim you're using semantics to obscure the real message. How do you respond to that?

Semantics. People sometimes accuse me of focusing too much on the meaning of words, almost as if I’m using language as a shield to avoid the hard truths. But the truth is, words matter—they shape how we think, how we perceive the world, and ultimately how we act. When I focus on the meaning of words, it’s not to obscure or hide anything—it’s to reveal the deeper layers of understanding that we often overlook in our rush to stick to surface-level definitions.

Here’s the thing: we throw around words like "success," "failure," "responsibility," "freedom," as if we all agree on what they mean. But those words carry weight, and they’re loaded with assumptions—assumptions that can limit us if we don’t challenge them. When I talk about semantics, it’s not to play games or distract from the real issues. It’s to unearth the truth that’s hiding behind lazy thinking, to cut through the noise, and to get to the core of what we’re really talking about.

Take "failure" for instance. People use that word to describe what happened with Noostech. But when I dig into the semantics, I’m not avoiding reality—I’m redefining it. Failure, to me, isn’t the end; it’s part of the process. It’s a step on the path, not a final destination. That’s not semantic manipulation—that’s a mindset shift that empowers me (and anyone else who embraces it) to keep moving forward, even when things fall apart. Language shapes reality, and by being intentional with words, we can reshape our experience of that reality.

So when people say I’m using semantics to hide something, I push back on that. I’m using semantics to reveal something—to help people see that the way we talk about things often limits our ability to fully grasp the truth. If we blindly accept the common meaning of words, we risk falling into patterns of thinking that keep us trapped in narrow definitions of what’s possible.

And let’s be clear: words aren’t just labels for ideas; they create ideas. The way you describe something influences how you experience it. So when I dive into the meaning of words, I’m challenging us to think more critically, to not just accept the surface but to dig deeper and understand what’s really at play. That’s not about hiding anything—that’s about uncovering what’s real, what’s true, and what matters.

So, if my focus on semantics bothers some people, that’s okay. I’m not here to make people comfortable. I’m here to shake up conventional thinking, and sometimes that means pulling apart the language we use to expose the real meaning behind things. I’m not avoiding anything—I’m pushing people to think harder, to ask better questions, and to realize that the way we use words can either trap us or set us free.