Paolo, would you say that trying to buy an employee’s loyalty with more money is one of the worst moves an entrepreneur can make?

Exactly! Trying to buy an employee’s loyalty with money alone is one of the most short-sighted, wasteful things an entrepreneur can do. It’s an illusion to think that loyalty is something you can purchase, like a transaction. Sure, a higher paycheck can keep someone around for a while, but it won’t create the kind of genuine commitment and passion that comes from feeling valued, respected, and inspired.

Real loyalty isn’t about a number on a paycheck—it’s about purpose, connection, and the sense that an employee is part of something bigger than themselves. When people feel like they’re doing meaningful work, that their contributions are recognized, and that they’re part of a team with a clear vision, they’ll give far more than just their hours. They’ll give their energy, creativity, and dedication because they’re invested emotionally and intellectually.

Throwing more money at an employee, hoping it will buy their loyalty, ignores the human element. It’s a quick fix to a much deeper need. True loyalty comes from knowing that they’re in an environment where they can grow, be challenged, and see their own values reflected in the work they do. People stay where they feel engaged and connected, where they can see a path forward, where they’re encouraged to bring their whole selves to work. And you can’t put a price tag on that.

More money can create compliance—it can buy someone’s presence, but it can’t buy their passion, their integrity, or their commitment to a shared mission. What every entrepreneur should aim for is building a culture where loyalty flows naturally because people believe in the work and feel connected to it. So yes, trying to buy loyalty with money alone? It’s a fool’s game. True loyalty isn’t bought—it’s earned through trust, vision, and mutual respect.